In the midst of a snowstorm, we hosted the inaugural Elements Showcase, a luxury trade show of high end fragrances here in our Skylight West Studio, set to be flown across the world to Paris and Hong Kong later this year:

Lyra Mag Blog described the experience:

“The nano-second we stepped off the elevator to the 6th floor, huge loft-like space—we knew immediately that not only have we never been to a better smelling trade show—but also that the design of the space and the products themselves…may never get better than this anywhere else. With the glorious event thought out by and meticulously crafted by Reddy Made Designs our spirits soared…it was so uplifting—esp. after coming off the freezing drab streets, a testament to what can be done with a spot-on vision of how humans react to their environment.”

To read more – http://lyramag.blogspot.com/2011/02/elements-showcaseart-of-fragrance.html

We were also pleased to see that Independent noted the use of our space to create this non-traditional, chic trade show:

“Held at the Skylight West in Midtown Manhattan, The Elements Showcase aimed to distinguish itself from other beauty fairs, such as Cosmoprof, by integrating the worlds of art and design into its set-up. Interiors were conceptualized by Reddymade Design, for example, and New York architects at Steven Learner Studio created the floor plan, “amalgamating the relationship between exhibitor and space, truly crafted to highlight the most innovative fragrance brands and entrepreneurs,” according to the organizers.”

To read more – http://www.independent.co.uk/life-style/fashion/niche-perfumes-get-new-platform-in-new-york-2200150.html

Elements Showcase – www.elements-showcase.com